Everything below is built from your own words on our research call. 15 short phone clips โ that's the whole shoot. We assemble them into 60 different ads that attract the whole-backyard client and filter out the small jobs.
You don't need to be a videographer or memorize anything. Every numbered line in this doc is its own short, separate clip โ just work down the list and record them one at a time on your phone. Follow the four rules below and you'll nail it. When in doubt, do 2โ3 takes and we'll pick the best.
The hook is ~80% of an ad's performance. First line lands or nothing else matters โ re-take until the opening feels real. Energy slightly up from normal, never hyped.
Slow down here โ this is the part that earns the call. Before rolling, picture one real customer (the family with the half-dug pool you rescued, or the client whose backyard "looks like a club") and talk to them.
The last words out of your mouth are the action โ end on it, don't add a goodbye after.
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